University of Arkansas

UALR College of Business

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Survey Research

The Institute for Economic Advancement’s (IEA) Survey Research operation provides unbiased and comprehensive research efforts coupled with sound methodological approaches and reporting. Survey Research staff has many years of applied research experiences serving a wide range of clients, including businesses and industries, economic development entities, state/city/county governments and agencies, non-profit organizations, educational institutions, and the public. Survey Research staff consults with clients to design and implement appropriate research methodology to meet client’s information needs. Research activities are conducted to assist clients with program evaluations, community needs assessments, measurement of customer awareness/satisfaction, strategic planning, decision support, industry/economic impact analysis, and assessing economic trends.

  • Quantitative data collection
    • Paper-based mail surveys
    • Telephone surveys via CATI facility (computer-assisted telephone interviewing)
    • Internet surveys
    • Personal/face-to-face interviews
  • Qualitative data collection
    • Focus group sessions, with or without use of wireless polling keypads
    • Open-ended questions in telephone surveys, Internet surveys, mailed surveys, and in personal/face-to-face interview

For More Information

Jim Feldt
UALR Institute for Economic Advancement
2801 South University
Little Rock, AR 72204-1099
501-569-8519
FAX: 501-569-8538
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.